IBNLive.com: Breaking news from India

Corporate quits job to serve rural India’s plight

Anshu Gupta set up Goonj in 1991 to work for the women's cause.

GETTING SMART: With these smart cards, all kinds of government payments would be channelised.

Banks to help rural India get smart

Prepaid biometric smart cards to serve as a centralised core banking system, to facilitate rural credit bureau.

http://www.ibnlive.com/news/banks-to-help-rural-india-get-smart/22496-7.html

BRANDED SHOPPING: Rural population moving towards brand value.

Rural India goes brand shopping

India's 742 million strong rural population is moving towards branded products and this gives marketers reason to smile.

http://www.ibnlive.com/news/rural-india-goes-brand-shopping/8942-7.html

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