Swiss watchmaker Tag Heuer said on Friday it would not use Tiger Woods, who has admitted to marital infidelity, in its advertising in "certain markets" to respect the golfer's desire for privacy.
Actresses marital status helps them to sell a host of products.
http://www.ibnlive.com/news/pics-married-actresses-a-hit-in-ad-world/106238-8.html
It is claimed that married actresses get extra attention from the audience.
http://www.ibnlive.com/news/marriage-no-bar-juhi-and-kajol-rock-ad-world/106233-8.html
More than Rs 250 crore is reportedly riding on Amitabh Bachchan.
http://www.ibnlive.com/news/at-67-bachchan-still-the-most-saleable-brand/103344-8.html
Get from 1,000 to upto 10,000 friends at costs ranging from $177 to $1,167.
http://www.ibnlive.com/news/not-enough-facebook-friends-buy-them/100628-19.html
Arvind Rao's company wants to turn every phone call into an ad opportunity.
http://www.ibnlive.com/news/this-man-grabs-you-by-caller-tune-keeps-you-engaged/99609-7.html
Google sees India becoming an impactful markets in the next 5 years.
http://www.ibnlive.com/news/google-bets-on-india-growth-to-hire-indians/94499-11.html
Several leading brands have dropped star endorsers.
http://www.ibnlive.com/news/recessionhit-ad-world-drops-star-endorsers/89838-8.html
The model code of conduct has come into immediate effect.
http://www.ibnlive.com/news/no-value-ad-govt-ads-not-equal-to-votes/86653-37.html
Aamir will be paid a whopping Rs 10 crore for the new Coke contract.
http://www.ibnlive.com/news/two-years-on-coke-pays-aamir-rs-10-crore/84866-8.html
Santosh Desai of Future Brands does a review of the year in advertising.
http://ibnlive.in.com/videos/81453/storyboard-good-bad-and-ugly-in-advertising-08.html
A look at brands that generated maximum buzz with their advertising.
http://ibnlive.in.com/videos/81032/storyboard-good-bad-and-ugly-in-2008s-advertising.html
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