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PRESENTING THE F10: Ferrari drivers Felipe Massa and Fernando Alonso pose with their new Formula One car, the F10.

PRESENTING THE F10: Ferrari drivers Felipe Massa and Fernando Alonso pose with their new Formula One car, the F10.

Pics: Ferrari's new car ready to burn F1 tracks

Ferrari launched its car for the upcoming Formula One season on Thursday, naming it the F10 in hope of a return to the team's winning tradition. For years Ferrari named its cars with an "F'' for Ferrari followed by the year, but last year's uncompetitive car was called the F60 to honor Ferrari's 60th year in F1.

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