For a traditional diamantaire, Mehul Choksi is on unfamiliar territory. Unlike his brethren from the $10-billion diamond cutting and exporting business who haven't moved from the old, crowded diamond hub near Opera House in South Mumbai, Choksi operates from the city's latest financial district. Two years ago, he gave up eye glasses and the assortment table for a chic office to play host to high profile guests, mostly Bollywood actors. He talks of brands, advertising expenditure and balance sheet, something his hush-hush industry has often shied away from.
A Chicago firm had obtained hair MJ burned while filming a 1984 Pepsi ad.
http://www.ibnlive.com/news/jacksons-hair-made-into-real-diamonds/97883-8.html
It is believed to be the costliest offering at the country's richest shrine.
http://www.ibnlive.com/news/ministers-offering-at-tirupathi-rs-45cr-crown/94724-3.html
She has to mark attendance at the Customs office twice a week.
http://www.ibnlive.com/news/sheetal-mafatlal-gets-bail-to-pay-rs-18-lakh-in-duties/94523-3.html
Her counsel Satish Maneshinde spoke to CNN-IBN regarding her arrest.
http://ibnlive.in.com/videos/94474/socialite-sheetal-mafatlals-counsel-alleges-vendetta.html
Mafatlal's family says there is vendetta behind the arrest.
http://www.ibnlive.com/news/sheetal-mafatlal-in-custody-will-move-court-for-bail-today/94459-3.html
Diamond traders want o hire back workers they had laid-off.
http://www.ibnlive.com/news/layoffs-backfire-dearth-of-workers-in-diamond-market/93221-7.html
Surat, India's diamond hub has been badly hit by the global meltdown.
http://ibnlive.in.com/videos/86558/recession-shatters-indias-diamond-dream.html
Scientists in Mexico are discovering the joys of tequila.
http://www.ibnlive.com/news/its-no-hangover-tequila-can-be-turned-into-diamonds/82646-11.html
Mexican scientists are now discovering the joys of tequila.
http://www.ibnlive.com/news/mexican-scientist-makes-diamonds-from-tequila/82608-13.html
65,000 jobs cut and an equal no. expected next year - the industry is in trouble.
http://www.ibnlive.com/news/diamond-trade-loses-sheen-wants-glimmer-of-hope/81138-7.html
10 most romantic celebrity proposals we love!
http://www.ibnlive.com/news/how-tom-cruise-ben-affleck-proposed/79676-19.html
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